It all started in a garage – Dad as the screen printer, the Sister as the sign maker, and the Brother the accountant.

We focussed on a specialty product – Safety Signage.

Staff were added, and we grew until the garage couldn’t hold us anymore.

A few years back, we changed our name, as we wanted a brand that would be easily recognised as an expert in Safety Signage.

Fast forward 10 years, and the Safety Genius brand of products can be found all the way from Kerekeri to Invercargill, and plenty of places in between.


Investment in innovation

Often with signs it is not just the visual look of signs, but also different media that the sign is present on that is key. It may be that you need a sign to screw to the wall, but in another instance, you need the same sign so it can be stuck to a cleanable wall or even on the floor.

As a New Zealand based manufacturer, we take great pride in delivering high-quality products and great service. We estimate about 95% of the products we sell are made in our factory in the Waikato.

If you would like to know more about how we can help you please call us, we are happy to offer our help and advice.